Will my backers in Europe get hit with surprise import fees?
If your product is manufactured outside the EU, a customs duty will almost certainly apply. But this isn’t new—this kind of import charge has been around long before crowdfunding platforms. The real issue? Some pledge managers don’t handle it well, which can lead to confusion. But don’t worry—we’ll flag it early and help you plan for it properly.
Selling directly to EU consumers makes you the importer—even from abroad—and puts customs compliance on you.
Watch Out for These Common Pitfalls
Import Duties: What You Need to Know
If you manufacture outside of the EU, an import duty will almost certainly apply to your campaign. This duty is charged based on product category—and nearly all common crowdfunding categories are affected. Products manufactured in the EU are not subject to this duty and may qualify for VAT credit if you’re registered.
To be processed through customs, every item must be correctly classified and assigned an HS Code (Harmonized System Code), which is a global system used to identify and categorize products. You can look up codes using the EU TARIC database. Tariffs are then calculated based on this code, according to the official EU tariff schedule
Finding the right classification can sometimes be tricky—especially for custom or mixed-content items—so it’s worth taking the time to get it right. We’ve put together a table of commonly crowdfunded products to give you a quick overview, but always double-check the classification before you ship. If you work with us, we’ll walk you through the process step by step.
Product 426_9f6c78-58> |
HS Code 426_2cae50-e5> |
Duty 426_3ba3f7-ab> |
---|---|---|
Board Game 426_8a2258-82> |
95049080 426_ba7ba5-eb> |
0% 426_c2c5c4-dc> |
Playing Cards 426_16a49f-f7> |
95044000 426_2d0856-d6> |
2,7 % 426_04abe2-0e> |
Book 426_d94ec7-a8> |
49019900 426_55bf90-40> |
0% 426_e39377-d7> |
Comic Book 426_93f580-99> |
49029000 426_71d5ad-1f> |
0% 426_a638e0-22> |
Lapel Pin (Enamel) 426_912f29-72> |
71171900 426_547e3b-19> |
4% 426_cc4135-f1> |
T-Shirt 426_5a9074-f6> |
61091000 426_1673da-21> |
12% 426_e60d97-21> |
Miniatures (Plastic) 426_d25863-c4> |
39264000 426_246a57-20> |
6.5% 426_6a39d7-92> |
LED Flashlight 426_e7aa2d-28> |
85131000 426_5af279-c6> |
2.7% 426_60f703-2f> |
Power Bank 426_7a8daa-13> |
85076000 426_a0989d-b9> |
2.7% 426_2fc4cc-07> |
Watch Out for These Common Pitfalls!
Some pledge managers can’t handle duties properly.
You’ll need a clear way to factor them into your pricing. But be careful: Import duties are calculated as a percentage of the total value—which includes both the price of the goods and the shipping cost. So if you raise your product price or shipping fee, the duty will go up, too. VAT is applied afterward, based on this new total.
Do not include duties in your VAT calculation.
It’s a common mistake to combine the two—but VAT is applied after duty, not added on top like a single percentage. If you treat them as one number and apply it incorrectly, you might overcharge your backers—or miscalculate what you actually owe. Either way, it’ll make your bookkeeping harder and your filings messier.
Some shipping companies charge admin fees per backer.
Most creators have no idea what admin fees their shipping services tack on per backer—but they’re often steep. When you work with us, your goods are imported in one go, and those extra per-backer fees disappear. The more backers you have, the more it adds up—because avoiding per-backer fees keeps your supporters happy and leaves them with more to spend on your extras.
Current Situation: High U.S. Tariffs? Ship Direct to the EU
Smarter Shipping
If your products are made in China and headed to the EU, shipping them directly—rather than through the U.S.—can significantly reduce costs. Goods routed through the U.S. face steep import tariffs, while direct shipments to the EU typically incur only the EU customs duty (2,7% in most cases, but plus VAT).
Even if you’re a U.S.-based creator, EU import fees are based on where the goods are shipped from, not where you are. By avoiding the U.S. leg, you reduce both costs and complexity—making direct-to-EU fulfillment the smarter choice for most campaigns.
Get a feel for shipping!
Need numbers? Use the calculator for a quick estimate or the form for a custom quote. No pressure—just clear rates and helpful answers. Reaching out early makes it easier to stay ahead of the rules and keep things smooth after your campaign.